Professor John D. Trybus of Georgetown University is a story scientist, social impact strategist and speaker on a mission to help organizations that pursue impact embrace the blur—between sectors, functions, departments and human strengths—for good.
He leads and manages Georgetown University's Center for Social Impact Communication, a renowned research and action center working to ignite the power of responsible marketers, communicators, fundraisers, and journalists to combine their strengths within an organization in order to drive societal change.
A purposeful integrator himself, John's career journey has spanned sectors in pursuit of making impact.
A life-changing encounter with world-famous chimpanzee expert and United Nations Messenger of Peace Dr. Jane Goodall, led him to become her personal advisor at the Jane Goodall Institute. He traveled nonstop with the environmental rockstar on a her perpetual 300-day-per-year advocacy tour that took them around the globe working to inspire people to conserve the natural world we all share by realizing that every individual makes a difference. Whiskey—with a spot of water from the tap, per Jane's request—was the fuel that kept the tour going city-after-city.
John has also served as strategist at the British Embassy in Washington, D.C. and within the social innovation practice of Waggener Edstrom (now WE Communications) advising clients like Tiffany & Co., L'Oreal Paris, Coca-Cola, Safeway, Microsoft, Women for Women International and CARE on social responsibility.
At Georgetown University, John is a professor of social impact, storytelling and cause consulting. A highly sought after keynote speaker and master trainer focused on the topic of storytelling, he has worked with hundreds of groups from organizations including the Smithsonian, United Way, Louisville Zoo, World Bank, ConEdison and others. John is currently pursuing his Ph.D. in organizational leadership from Concordia University Chicago.
Professor John D. Trybus
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John is based in Washington, D.C.